Tuesday, September 25, 2007

Sir'CAR' in INDIA

Of all the inventions in the world, the invention of wheel has changed many things around the globe. Since the invention of wheel in 4000 BC, man's journey to find an automated machine to replace the labor of bullocks and horses has begun. First, a steam driven tractor was invented and soon vehicles powered by internal combustion engine came into picture which gave a platform to the invention of petrol engines. Invention of a petrol engine has made car a practical and safe proposition.
During these times, from the unique rhythm of the bullock carts, India has traveled a long way to the jet-age. It was in 1898, when Indian roads have seen the first motorcar and after that around 4000 cars were directly imported to India from foreign manufacturers. The Hindustan Motors (HM) was setup in 1942, and Premier Autobackmobile Limited (PAL) was established in India in 1944. However, it was PAL who produced the first car in India in 1946, and since then there was no looking back. After a short period of time, Mahindra & Mahindra (M&M) started manufacturing sturdier utility vehicles.
In the 50's, the government of India granted approval to only 7 dealers to operate in India. The protectionist policies continued to remain the same in 60's and 70's also though the 2/3 wheeler industry started in 60's. Since 80's Indian car industry has witnessed a major change with the opening up of the doors to foreign manufacturers and collaborators. The period of 90's has become the turning point where the end consumer is king with many options available to make a decision in regards to the purchase of a car. These days the competition between the banks has fetched a lot in terms of easy availability of car loans which are processed easily and quickly with the 'customer service' factor. Now, one has to decide upon the model of car that he/she wants to buy and with in no time everything will be arranged. With the presence of companies like Mercedes, BMW, Honda, Tata, Maruti, the roads in India are seeing change. With car comes the passion of speed and now companies like Volkswagen, Porsche, Bentley, Magna are speeding up to enter the the Indian market which has a huge potential. From people who think of car as a status symbol to people who see car as a mode of transport, there is a demand for car in all dimensions. The manufacturers of cars are wooing the consumer with latest models and specifications, the ultimate promise of safety & luxury, which are important to boost the sales of cars with an unbeatable speed.
Most of the high profile citizens own a luxurious car which is elegant enough to add to their style. The logo of the car adds to the status of the owner. Soon, most of the brands available elsewhere in the world will be found on the Indian roads. Many young Indians are keen to observe the logo of the car which passes by, this explains the craze for foreign cars in India.






With this being a constant trend in the society, an average Indian is also looking to own a car, be it a simple one. The demand for the cars is growing along with the population of India, and the manufacturers are experimenting continuously to give something new and exciting to those who are ready to drive everyone crazy. Get Set Go !!!

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